HOSPITALITY MARKETING EXPERT (M/W/D)

Location
Zurich or wherever you are based (hybrid/remote with occasional travel)
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Employment Type
Full-Time

Start of employment
March 1 or by agreement

About FERUS
FERUS is a start-up that specialises in creating and activating unique brand concepts, primarily in the hospitality sector. We focus on crafting experiences that connect people, tell stories, and set new benchmarks in quality and creativity. By working closely with partners, we turn strategic ideas into tangible results, ensuring every project is executed with attention to detail and a collaborative spirit. We are looking for a versatile Senior Hospitality Marketing Expert who combines strategic thinking with a hands-on approach and thrives in a dynamic environment. This role requires a proactive mindset, the ability to work independently, and a strong commitment to delivering high-quality results.
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Marketing Strategy and Implementation
• Develop and implement marketing strategies to enhance brand positioning, visibility, and audience engagement.
• Take ownership of projects by independently managing timelines, deliverables, and stakeholder communication.
• Manage external partners and agencies (PR, digital marketing, design, copywriting) with clear briefs and aligned expectations.
• Oversee the creation of marketing materials, such as brochures, newsletters, website content, and social media campaigns.
• Perform minor website updates, ensuring consistency and high-quality content.
• Supervise offline marketing efforts, including print campaigns and premium publication placements.

Sales and Partnership Support
• Build and nurture strategic partnerships with key stakeholders, such as co-branding partners, influencers, and industry representatives.
• Represent the brands at select events to strengthen visibility and networking opportunities (excluding travel expenses).
• Provide strategic support for operational sales tasks and guide team members as needed.

Event and Launch Management
• Plan and execute pre-opening and launch events, including press launches, influencer collaborations, and media gatherings.
• Coordinate familiarization (Fam) trips and press visits to showcase brand experiences.

Budget and Reporting
• Manage budgets for marketing and sales activities, ensuring efficiency and adherence to financial plans.
• Deliver regular updates and reports on campaign performance, stakeholder communication, and budget management.
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• At least 5 years of professional experience in marketing and/or communication, ideally within the hospitality, lifestyle, or luxury sectors.
• Proven ability to work independently, take initiative, and drive projects forward with minimal supervision.
• Exceptional attention to detail and a commitment to delivering high-quality results.
• Strong skills in strategy development and the ability to translate ideas into practical, actionable plans.
• Excellent organizational skills, with the ability to manage multiple priorities and deadlines.
• Outstanding communication and relationship management abilities, both internally and externally.
• Familiarity with digital marketing tools, website management, and analytics.
• Fluent in English (written and spoken); additional languages such as German or French are advantageous.‍

• A dynamic start-up work environment with the opportunity to work on inspiring, high-profile projects.
• A flexible work model that includes remote options and occasional travel.
• A role that encourages creativity, autonomy, and growth.
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Please send your CV and a brief cover letter outlining your experience and motivation to hello@fer.us.
Applications will be reviewed on a rolling basis.

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